Jennifer Fernandez, PhD & Associates

Researchers at the National Institute of Health and UCSF claim to have stopped and started cocaine addiction in rats with the use of laser stimulation to the prefrontal cortex, the brain region where decision making and impulse control take place. “When … Continue reading → The post Zap away cocaine addiction with lasers! or magnets! appeared first on Power Over Addiction.

We all deal with stress and have to learn methods to reduce and manage the stressors that life throws at us. But for someone with an addiction, day to day stressors can have a disastrous impact. Stress can trigger relapse, especially early … Continue reading → The post Researchers stop stress-related relapse in rats appeared first on Power Over Addiction.

If internet use interferes with one’s life and ability to function, internet addiction or compulsive internet use may be a concern. Although there is debate in the academic world about the authenticity of internet addiction there is no dispute that, … Continue reading → The post Is internet addiction real? appeared first on Power Over Addiction.

The role of orgasm includes more than just procreation and partner bonding. Orgasm is also a powerful reinforcement of the behaviors and stimuli that elicit the response. Classical conditioning theory can help explain this process. You’ve probably heard of Pavlov’s … Continue reading → The post The Conditioning Power of Orgasm appeared first on Power Over Addiction.